Wednesday, October 14, 2026 | 3:00-4:00 p.m. ET
Register for the webinar
Effective marketing is a critical component of a strong No Wrong Door system. Yet many people who could benefit from services and supports, including caregivers, older adults, people with disabilities, veterans, and others, may not know where to turn for trusted information and assistance. This webinar, "Opening Every Door: Marketing State No Wrong Door Systems to Expand Access," will highlight practical approaches to increasing visibility, expanding reach, and connecting more people to the services and supports available in their communities. Join ACL’s No Wrong Door Resource Center for this discussion on strengthening awareness, expanding access, and ensuring that every door can be the right door for individuals seeking information, assistance, and support.
The intended audience for this webinar is No Wrong Door state leads (i.e., No Wrong Door and aging and disability resource center directors, coordinators, and managers; leaders in aging, disability, and Medicaid; and cross-agency leadership).
During this webinar, participants will:
- Assess current marketing reach and identify potential gaps in outreach to key populations
- Explore how effective marketing supports access to information, navigation, and informed choice within No Wrong Door systems
- Learn practical strategies for developing or strengthening a No Wrong Door marketing plan
- Hear examples of successful state marketing and outreach initiatives
- Identify opportunities to leverage No Wrong Door Resource Center technical assistance and resources
Speakers
- Kasey Knopp, Ph.D., Aging and Disability Program Coordinator, Administration for Community Living
- Sarah Arnold, Public Relations Specialist, Virginia Department for Aging and Rehabilitative Services
- Amanda Distefano, Long Term Services Division Director, Maryland Department of Aging
- Jen Morgan, Program Manager, Aging & Disability, University of Utah
- Christina Neill Bowen, Christina Neill Bowen Consulting, LLC
ASL and CART services will be provided. Registration is required. For questions, please contact NoWrongDoor@acl.hhs.gov.